From 2013 through 2017, I was responsible for the main art direction and bulk of creative for the launch and establishment of Texas A&M‘s football brand–AggieFBlife. The campaign was centered around changing the schools‘s perception from 'out of style' to modern and cutting-edge, while honoring its history and tradition.
Project Details —
Agency: LVRG Sports
Art Direction, Branding, Print, Social, UI/UX