adidas approached me to help them promote the return of their iconic basketball shoe from 1997–the Crazy 8. With Young Thug, 21 Savage, and Playboi Carti carrying the flag, Crazy was set to smash the rules, disrespect tradition and redefine the game once again. The graphics were posted on my Instagram and Twitter as part of a social influencer campaign.
Project Details —
Art Direction, Design